Very proud of being part of an amazing team developing the German Dental Clinic network brand, DEIN DENTAL. The brand’s core belief is that oral care plays an essential role in the overall human health and that good health leads to happiness 😉 We translated this belief into a concept that goes “beyond the smile”. Forget the obvious smiles, this brand is about real people showing all kinds of positive emotions. A concept that has led to a visual identity that represents its empathic character, high quality oral care standards and the human aspect of dental care. Not only for patients but also for dentists and clinic employees. The visual identity was translated to multiple touchpoints.