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What do we do?

We are a highly experienced and endlessly curious compact agency based in Amsterdam. We have been in the brand identity business for more than 25 years. We are a creative partner for ambitious brands, which want to make noticeable changes. Changes to their appearance and to their personalities.

We offer a range of services for both product and retail branding challenges. We create design language for fast-moving consumer products and services. Brand logos through to packaging design. Retail identities through to in-store design.

We art-direct a brand’s communication style to work in harmony, in both its physical and digital worlds.

We specialize in creating surprising and original new conceptual ideas for brands. Doing this by exploring new territories and create fresh insights for brands. Which in turn, allows them to express their unique character enabling them to grow and flourish.

Our basic instinct is to deep dive into a brand’s strategy, it’s natural habitat and heritage. We analyse the competitors and dig deep into the latest relevant trends. Using these insights, combined together with our rich experience and proven intuition we bring brands to life.

We create new brands. Sometimes we renew, rejuvenate or refresh existing brands. We always work in harmony with our clients to produce durable and successful brand identities, which appeal to and attract the clients desired customers or consumers.

Our long track record has been in helping clients build brands in the field of fast-moving consumer goods, health & beauty, A-brands and private labels, business to business and startups. Our creative work has resulted in many well-known household iconic brands, loved and consumed by the general public over many years.

Our Services

GoodOrange can offer you the following services;

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  • Concept Development
  • Naming
  • Graphic Design
  • Brand Design
  • Brand Identity
  • Visual Positioning
  • Mood & Trend Boards
  • Visual Identity
  • Packaging Design
  • Packaging Redesign
  • Private Label Concept
  • Private Label Development
  • Line Extensions
  • Retail Identity
  • In Store Communication
  • Art Direction

Onze diensten

GoodOrange biedt de volgende diensten;

  • Conceptontwikkeling
  • Naamgeving
  • Graphic Design
  • Brand Design
  • Merkidentiteit
  • Visuele Positionering
  • Mood & Trend Boards
  • Visual merktaal
  • Verpakkingsdesign
  • Verpakking Redesign
  • Private Label Concept
  • Private Label Ontwikkeling
  • Line Extensions
  • Retail Identiteit
  • In Store Communicatie
  • Art Direction