Fresh roasted coffee on your doorstep
Frank and Fresh Coffee asked GoodOrange to develop the brand visual identity and packaging concept. The somewhat rebellious character of the brand has been translated into a powerful brand icon in which both F’s of the brand name play the leading role. The icon symbolizes the product and the roasting process. It is supported by the brand name in which some icon details return. The brand icon is the identifier of the visual identity and it was advised to use it as the main asset on all important touchpoints and communication items. Together with a primary color pallet of a warm green and the fiery red it represents the brand’s personality, the lover with a little bit of rebel, Frank and Fresh Coffee.
Client Frank & Fresh Coffee
Brand Frank & Fresh Coffee
Discipline Brand ID | Packaging design